Most people are still talking about the infamous coca cola advert, but its the new John Lewis advert that's really caught my attention, and looking back at a catalogue of memorable ads I can see that its not just a one off success.
The new ad highlights the "joys of giving" and features a cover of Eltons Johns - Your song by Ellie Goulding. The ad emphasises its strap line "For those who care about showing they care" by showing a child leaving a stocking out for his dog.
John lewis had created a series of heart felt ad campaigns, especially during the Christmas period.
The 2009 ad using Guns and roses "Sweet Child O'mine" played on the childhood memories of Christmas time...
...whilst the 2009 ad featuring The Beatles - From me to you touches on the personalisation of gifts.
Even going back as far as 2007, we all remember the John Lewis "Shadows" ad.
There seems to be a repetition of iconic and classic songs playing over the emotional ads. The adverts work well in touching its audience on a personal level. It makes them relate there own memories.
No comments:
Post a Comment