Ad campaign goes Looney Tunes..

With celebrity endorsements becoming more and more popular amongst advertisers, its no surprise that cartoon characters are now becoming the face of top advertising campaigns. 

Virgin Medias latest ad campaign features Looney Tunes favorite Speedy Gonzales to promote its "Speedy" Broadband.

 

The advert plays on typical problems of slow boradband, by showing a seeming old cartoon paused because its busy buffering. (Click here to see full ad)

I think that this ad plays well to the target audience as It is likely that it is middle aged home owners that will be purchasing broadband. Therefore displaying an ad featuring a cartoon that they more than likely grew up with will make them relate on a personal level.

The high profile campaign was first launched last Saturday during prime time TV, staring in the break of The X Factor.

To support the campaign Virgin media also unveiled a the world’s first billboard made entirely of cheese in Covent Garden, London. Created by acclaimed food artist, Prudence Staite. However the campaign does not stop here, there will be a further 2 television ads, prints, online ads, and radio plugs, all making the most of the well known characteristics of character Speedy Gonzales.