During a trip to the cinema this weekend to watch the new Harry Potter movie I noticed an advertisement for a range of PlayStation games such as 'EyePet', 'Little Big Planet 2' and 'TV Superstars'.
It wasn't till I came across an article online that I realized the impact of a product being advertised before one of the most popular films of the year. As well as being shown before Chronicles of Narnia: Voyage of the Dawn Treader 3’ and broadcast on live television, it seems that the effect of this cleverly placed advert have been hugely successful.
‘Harry Potter and the Deathly Hallows Part 1’ had been seen by 1.9 million people by its second weekend in UK cinemas last week alone meaning that it is the perfect opportunity to target families that have gone to watch films together, who may also want to play video games together.
Thursday 9 December 2010
Monday 6 December 2010
Can Facebook really change anything?
" Change your facebook profile picture to a cartoon from your childhood
and invite your friends to do the same. Until monday, there should be no
human faces on facebook, but a stash of memories. This is for
eliminating violence against children"
This is the Facebook status of most of my online friends, and has been for the last week.
And it seems to have taken effect. When I logged on to Facebook last week this is the news feed that i was greeted with:
This campaign claims to raise awareness of Child Cruelty, but does it really?
Most social networkers join in because there friends did, and they too wanted an excuse to have a silly profile picture. I personally am all for supporting a good cause, but what good is a cartoon character really going to do?
It doesn't help stop abuse and it doesn't raise money, to me it seems that its just another social networking craze, something that will die out after today, without effecting anything but my news feed.
and invite your friends to do the same. Until monday, there should be no
human faces on facebook, but a stash of memories. This is for
eliminating violence against children"
This is the Facebook status of most of my online friends, and has been for the last week.
And it seems to have taken effect. When I logged on to Facebook last week this is the news feed that i was greeted with:
This campaign claims to raise awareness of Child Cruelty, but does it really?
Most social networkers join in because there friends did, and they too wanted an excuse to have a silly profile picture. I personally am all for supporting a good cause, but what good is a cartoon character really going to do?
It doesn't help stop abuse and it doesn't raise money, to me it seems that its just another social networking craze, something that will die out after today, without effecting anything but my news feed.
"Yo Valley.."
Yeo Valley organic yoghurt have created a contemporary advertising campaign that relates to todays generation.
When you think about "organic yoghurt" you think of an health conscious middle aged audience, not young hip teenagers. So Yeo Valley have taken steps to target that missing audience by creating a humorous rap song. It seems that they are trying to change representations of organic food, making it appealing to an audience of all ages.
Being Yeo Valleys first ever television ad campaign, they did well to secure a spot on prime time tv, during the breaks between saturday nights xFactor. The campaign has even stretched to the internet which hosts a website featuring blogs, games, and news streams. There is even a ring tone and song that can be downloaded via the internet that is set to boost profits and reputation at the same time.
When you think about "organic yoghurt" you think of an health conscious middle aged audience, not young hip teenagers. So Yeo Valley have taken steps to target that missing audience by creating a humorous rap song. It seems that they are trying to change representations of organic food, making it appealing to an audience of all ages.
Being Yeo Valleys first ever television ad campaign, they did well to secure a spot on prime time tv, during the breaks between saturday nights xFactor. The campaign has even stretched to the internet which hosts a website featuring blogs, games, and news streams. There is even a ring tone and song that can be downloaded via the internet that is set to boost profits and reputation at the same time.
Sunday 5 December 2010
Sellotape experiment..
Sellotape have created an online competition to support there new advertising campaign that is relaunching Sellotape. The adverts ask the audience to send in videos of how they use Sellotapes, and include there top tips. These ads are then set to be aired on television.
Three adverts have already been produced, including spot the Sellotape, and my personal favourite; the boy wobble (Click here to view Ad).
The ad shows a homemade fancy dress outfit, held together by just Sellotape.
The boy wearing the costume is then "wobbled" on a vibrating plate to test if the Sellotape will hold tight. As well as being humourous the ads proves the strength of the product and interacts with the customers.
A lot of people have videoed there own Sellotape tips and uploaded them to the website.
My faveroute upload was by a customer called Sara Caldas, and in my opinion is much more innovative than the actualy television ad (Click here to view Ad) .
Three adverts have already been produced, including spot the Sellotape, and my personal favourite; the boy wobble (Click here to view Ad).
The ad shows a homemade fancy dress outfit, held together by just Sellotape.
The boy wearing the costume is then "wobbled" on a vibrating plate to test if the Sellotape will hold tight. As well as being humourous the ads proves the strength of the product and interacts with the customers.
A lot of people have videoed there own Sellotape tips and uploaded them to the website.
My faveroute upload was by a customer called Sara Caldas, and in my opinion is much more innovative than the actualy television ad (Click here to view Ad) .
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