During a trip to the cinema this weekend to watch the new Harry Potter movie I noticed an advertisement for a range of PlayStation games such as 'EyePet', 'Little Big Planet 2' and 'TV Superstars'.
It wasn't till I came across an article online that I realized the impact of a product being advertised before one of the most popular films of the year. As well as being shown before Chronicles of Narnia: Voyage of the Dawn Treader 3’ and broadcast on live television, it seems that the effect of this cleverly placed advert have been hugely successful.
‘Harry Potter and the Deathly Hallows Part 1’ had been seen by 1.9 million people by its second weekend in UK cinemas last week alone meaning that it is the perfect opportunity to target families that have gone to watch films together, who may also want to play video games together.
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