Sellotape experiment..

Sellotape have created an online competition to support there new advertising campaign that is relaunching Sellotape. The adverts ask the audience to send in videos of how they use Sellotapes, and include there top tips. These ads are then set to be aired on television.

Three adverts have already been produced, including spot the Sellotape, and my personal favourite; the boy wobble (Click here to view Ad). 

The ad shows a homemade fancy dress outfit, held together by just Sellotape. 
The boy wearing the costume is then "wobbled" on a vibrating plate to test if the Sellotape will hold tight. As well as being humourous the ads proves the strength of the product and interacts with the customers. 

A lot of people have videoed there own Sellotape tips and uploaded them to the website.
My faveroute upload was by a customer called Sara Caldas, and in my opinion is much more innovative than the actualy television ad (Click here to view Ad) .