Do you know what Advert that quote is from?!
of course you do.
Fosters have created a quotable Advertising campiagn, that a wide target audience can relate too, and impersonate, all adding to the sucess of the campaign. Because every one who says "Good Call" is effectivley advertising Fosters for free.
The ad plays on the charachteristics of a sterotypical australian; loves beer, the beach and is down to earth. Portraying that all it takes is a chilled lager and a relaxed attitude to see the perfect solution to life’s little annoyances and concerns.
This ad is a perfect example of how effective a tag line can be to campaign. However far fetched that tag line might be. After all the only conection between the actual product and the advert is the colloquial tag line "good call", that can be interpreted as "good decision", i.e. it was a good decision to choose to drink Fosters lager.
one of the best aspects of this campaign is that Fosters have brought back Alan partridge with his own "Mid Morning Matters" show. Only available online it runs like a webcast of his radio show. Brilliantly funny and again, raising awareness of Fosters as a beer you can have a laugh with (as it were).
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