"Tipp Experience"

Having completed just one week as an Advertising student, I've already been immersed in the world of branding and advertising campaigns. Not only during class time, but also out in the real world, interesting adverts seem to be jumping out where ever I look.

However, it was in the comfort of my new student digs that I found TipExs latest online viral ad campaign after seeing it posted all over social network sites Twitter and Facebook.

Being the latest to jump on the interactive advertising bandwagon TipExs latest campaign features a clever combination of a hunter, a bear and YouTube.

Click Here to view video footage.

There are up to 40 different commands you can enter for the hunter, for example hug, tickle, kiss and even dance like Micheal Jackson. Branded as the “Tipp Experience”, the YouTube Video uses clever interaction to engage and excite its audience using nothing but the Internet and word of mouth. The content may be completely irrelevant - but so is Cadburys gorilla advert. The entertaining footage is enough to make a big enough impact on the audience to ensure that the brand will stick in the mind. 

The only criticism I could make about this campaign is that it doesn't make any sense to create such a visually effective advert and then not direct its audience towards the brand. Some could argue that this is because TipEx are purely trying to stir up more brand recognition for the product, rather than trying to increase sales of the product. Especially seeing as this product is becoming more and more outdated thanks to the growth of work being done on Laptops etc that means correcting mistakes is easier than ever.

However, it's refreshing to see a relatively small brand such as TipEx create a stir in the advertising world, rather than the usual brand giants such as Coke and Nike. The innovative idea could go on to be edited into numerous different scenarios in order to continue the campaign, and the basic idea has already been used in numerous other campaigns for Samsung, Tostitos Salsa and WarioLand.