Ever wondered how well known brands created such effective logos?
Or wondered how they've been so effective for so long?
...Well the answer to the last question is that minor changes to brand logos have taken place to keep the logo up to date..
... for example: Apple.
Apple is one of the most popular and most successful electronics/software companies, and its logo is well known in most households. Its main success comes from its coloured graphics and simple design, qualities that are mirrored in Apples most famous logo used in 1976-1998. However this was then simplified when Apple launched the new iMac in 1998, it is now the same shape but in simple monochrome colours. Meaning that Apple is one of few brands that can be recognized on shape alone, regardless of colour. Effectively meaning that Apple have the freedom the incorporate colours depending on the current trends.
Another logo that developed with its success is Pepsi. Originally consisting of just a signature style logo reading "Pepsi-Cola", the brand than evolved into a bottle cap, then evolving further into a globe.
However it is clear that the biggest logo change culprits are car companies, with Ford, Peugot, Alfa Romero, and Fiat, all hosting multiple changes to there current logo.
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